Each month, Muck Rack interviews a different journalist, and at the end of each interview, we ask each journalist a very important question: Walk us through your email inbox. How many emails do you receive a day? What advice would you give to PR pros hoping to get your attention? Here, we’ve rounded up their responses. Read on for their best tips on pitching, and check out some other popular blog posts from the past few weeks. Like this article? Click to tweet it. How W2O Group uses Muck Rack to achieve their PR goals “Muck Rack has been invaluable for us. I’ve been around the block -- I’ve been in the industry for a long time. I’ve used all the software platforms. I can honestly say Muck Rack is the one I cannot live without. It’s unique from the Cisions of the world that are just simply directories. In this day and age, that’s not going to fly.” -Peter Duckler, Senior Group Director for Earned Media Team In our latest case study, we had the chance to chat with Peter Duckler, W2O Group's Senior Group Director for the Earned Media Team. Read on to learn more about how they leverage Muck Rack to achieve their PR goals. Click here to view the full case study! Muck Rack's Top Blog Picks | It's difficult to get a group of journalists and editors in one room to hear from your spokesperson. And once you do land the meeting, there's still a lot of work to be done. (Tweet it) | | | There are many skills you need when you work in public relations, but the absolute must-have skill is the writing chops to craft effective media pitches. We’ve put together some tips on how to do just that. (Tweet it) | | | We know how important it is for you to stay in-the-know with top publications, outlets and journalists. Check out the top 25 newspapers in Florida based on audience. (Tweet it) | | | PR pros love a peek inside the minds of the journalists they pitch and work with on stories. We chatted with Jessica Goodman, op-ed editor at Cosmopolitan. (Tweet it) | | |
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